The War on Drugs has been raging for decades, and with the recent wave of cannabis legalization, it’s become clear that marginalized communities have been disproportionately affected. In response, many social impact cannabis brands have emerged, aiming to give back and support those who have been harmed by unjust laws. However, not all of these brands are truly committed to making a difference. That’s where 40 Tons stands out.
This social impact cannabis brand goes beyond simply giving back to those in need. Their mission is to reintegrate individuals into society, connect communities with career opportunities, and support families who have been left to pick up the pieces. While there are many brands in the industry that are making efforts towards social justice and equity, 40 Tons stands out for their comprehensive approach. They use their resources and talent to make a vital social impact on the culture, legacy, and lifestyle of cannabis.
What sets 40 Tons apart is their personal connection to the issue. In 2014, Corvain Cooper was sentenced to life in prison without the possibility of parole for a nonviolent cannabis offense – the conspiracy to traffic over 40 tons of cannabis. This injustice not only resulted in Cooper’s imprisonment, but it also inspired the creation of 40 Tons. The brand was founded by legacy operators who have been instrumental in building the cannabis industry. They are a true representation of the authentic and trustworthy cannabis culture, standing up for those who have been impacted by the unjust war on drugs.
The brand’s CEO, Loriel Alegrete, has her own personal history with cannabis incarcerations. Her husband was also involved in the industry and was sent to prison. When she learned about his involvement, she realized the challenging and troubling position she was in, living in a society that was profiting from the same industry that was imprisoning her loved ones. This motivated her to speak out and give a voice to those in need. After years of campaigning, former President Trump granted Cooper presidential clemency and freed him on his last day in office. This event only further fueled 40 Tons’ fight for social justice in the cannabis industry.
The 40 Tons brand has been transparent about their history and their efforts. Their team, which includes Cooper as the Chief Brand Ambassador, is dedicated to fighting for equity in a booming billion-dollar industry. They are not just talking the talk – they are walking the walk and making a real difference in the lives of those impacted by the system.
