The cannabis farms of California’s Emerald Triangle have long been shrouded in mystery, but thanks to the work of famed photographer Justin McIvor, also known as Justin Cannabis, a glimpse into this world is now available in his book “Sustainable Sun-Grown Cannabis.” McIvor’s book celebrates the outdoor cultivation practices of the farmers deep in the Humboldt hills, with a focus on sustainability and regenerative growing techniques such as soil building, polyculture, solar panels, and rainwater catchment.
McIvor’s goal with this book is to shed light on the dedicated cannabis cultivators of Southern Humboldt, who are not only producing premium quality products but also protecting the valuable resources of the area. Through his stunning photographs, McIvor showcases the benefits of biodiversity, healthy soil, and sun-ripened cannabis plants that have been nurtured to reach their fullest potential. He hopes to inspire others to embrace environmentally responsible practices in their own gardens.
The book is a visual celebration of the concept of stacking functions, a term used in permaculture to describe a system where each element serves multiple purposes. McIvor’s photographs showcase thriving gardens filled with colorful flowers like marigolds, zinnias, and sunflowers, which not only add beauty but also attract pollinators. In one photo, a rainwater-filled pond in the foreground leads the eye to a row of grapevines, rolling hills, and a Japanese-style greenhouse. In another, a stocky cannabis cola stands out against the rusty hood of an old farm truck, glowing in the afternoon light.
McIvor’s love for photography began as a way to capture and appreciate the beauty around him. After studying at the Brooks Institute of Photography and working as a lab technician, he followed his passion for skateboarding and became a photographer for Santa Cruz Skateboards. He eventually transitioned to cannabis photography and has been featured in publications like High Times. With his book, McIvor combines his love for photography and cannabis, showcasing the beauty and diversity that sustainable practices can bring to the garden.
