The 11th annual MJBizCon was a major success, drawing cannabis industry professionals from 48 US states and over 20 countries to the Las Vegas Convention Center from Dec. 3-6. With 1400 exhibitors, including 349 first-time exhibitors, there was no shortage of things to see and do. According to Sarah Wilson, VP of events and sales for MJBiz, the energy on the show floor was electric, with deals being made, connections being forged, and a renewed sense of optimism for the future permeating every conversation. Wilson stated, “MJBizCon 2024 was a resounding success, bringing the cannabis industry together in a way that only face-to-face interactions can achieve. The positive feedback from attendees and exhibitors speaks volumes, with over 60% of space already rebooked for 2025.”
The spirit of collaboration was evident throughout the event, with several brands joining forces for joint partnerships. The morning yoga session led by Ricky Williams added an extra special touch of community, and Hawthorne sponsored an outdoor food truck section that allowed for cannabis consumption for the first time. In addition to traditional speaking events and networking opportunities, this year’s MJBizCon also featured new interactive ways to meet people.
There were countless events and parties held outside of the conference, making it nearly impossible to set a definitive agenda. However, here are a few notable events that brought together cannabis business leaders in a variety of settings, from the golf course to the concert hall.
The Vegas Classic
The first ever Vegas Classic was the perfect way to kick off MJBizCon. Held on Monday, Dec. 2 at the legendary Las Vegas Country Club, it was the ultimate high-end networking event for the cannabis industry, seamlessly blending luxury, purpose, and connection. Attendees were treated to an unforgettable experience at the private country club just across the street from MJBizCon, with over 100 executives playing golf and 25+ brand activations on the course and around the clubhouse. The day also featured The Vegas Classic $1,000,000 shootout, with five players taking their shot at the million-dollar prize. The event also featured premium brand activations and exciting on-course fundraising events, all in an elegant atmosphere that celebrated the innovation and passion driving the cannabis industry forward. Beyond the glitz, the event had a deeper mission: raising awareness and funds for brain injury research, a cause that is close to the heart of Vegas Classic Founder James Bo Keyes, a hemangioblastoma survivor. Keyes stated, “Global cannabis leaders and changemakers forged meaningful connections in an atmosphere of elegance and purpose. It was truly a day to remember.”
Blunt Brunch Nationals: A Night of Glitz and Glam
The 4th annual Blunt Brunch Nationals: A Night of Glitz and Glam was another highly anticipated event during MJBizCon. Held on Dec. 4 at the iconic House of Blues, it was a night of celebration and networking for the cannabis industry. Attendees were treated to a red carpet entrance, live music, and a variety of activations from top cannabis brands. The event also featured a silent auction to benefit the Last Prisoner Project, a nonprofit organization dedicated to freeing those incarcerated for nonviolent cannabis offenses. The Blunt Brunch Nationals was a glamorous and memorable evening that brought together industry leaders and influencers in a fun and meaningful way.
In conclusion, the 11th annual MJBizCon was a huge success, with a diverse range of events and opportunities for cannabis industry professionals to connect, collaborate, and celebrate. The energy and optimism at the event were contagious, and it’s clear that the cannabis industry is thriving and evolving in exciting ways. With over 60% of space already rebooked for 2025, it’s safe to say that MJBizCon will continue to be a must-attend event for years to come.
