Erewhon Takes on Fashion with New Winter 2024 Collection
The ultra-luxe Los Angeles grocery store, Erewhon, known for its starry smoothies, is expanding its reach into the fashion world. The certified organic retailer has launched an exclusive apparel collection just in time for the holiday season, featuring pieces that are just as aspirational as its cult-favorite blended beverages.
The Winter 2024 collection from Erewhon is all about comfort, with a variety of zip-ups, hoodies, sweatpants, socks, and hats made from an organic cotton blend. Available in trendy colors like “Butterscotch,” “Chaga,” “Tomato,” and “Plum,” the food-inspired hoodies and sweatpants are designed with relaxed cuts and a cozy feel. The zip-up hoodie, also offered in a “Coconut” hue, features a rib-knit waist hem and two-way zippers.
But that’s not all – the collection also includes branded dad hats and tie-dye socks that resemble Erewhon’s famous multi-colored smoothies. And for those looking for a stylish way to carry their groceries, the collection offers Kraft bags and traveler bags, both adorned with the Erewhon logo.
What’s even more exciting is that Erewhon’s foray into fashion marks its expansion beyond its brick-and-mortar business in Southern California. This means that all of the pieces in the collection can be shipped nationwide, as well as to Canada and the UK. Prices for the collection range from $28 USD to $185 USD.
Take a look at Erewhon’s Winter 2024 capsule in the gallery above and shop the collection now on the brand’s webstore. Don’t miss out on the chance to add some high-end fashion to your grocery shopping experience.
