Jacquemus Takes Over Former Communist Party Headquarters for Holiday Game Night
French fashion brand Jacquemus is known for its extravagant marketing tactics, and their latest event did not disappoint. The brand hosted a holiday game night at the Espace Niemeyer, a historic monument in Paris that was once the headquarters of the French Communist Party.
The building, designed by Brazilian architect Oscar Niemeyer, exudes a retrofuturistic vibe that perfectly complemented the evening’s festivities. Guests were treated to a French version of Bingo called “la oterie,” with luxury Jacquemus prizes up for grabs.
The game show-style event featured an air-powered shuffling machine and marked balls, with lucky winners taking home items such as knitted caps, scarves, gloves, and even handbags. The final round offered a grand prize of a 2,000-euro shopping spree at Jacquemus’ flagship store on Avenue Montaigne in Paris.
But even those who didn’t win the game didn’t leave empty-handed. All guests received Jacquemus Christmas ornaments modeled after the brand’s iconic accessories. It was a night of fun and luxury, proving once again that Jacquemus knows how to put on a show.
