Converse Unveils Shai Gilgeous-Alexander’s Signature Logo as Creative Director of Converse Basketball
Converse has just dropped a major announcement on Instagram, revealing the new signature logo for Shai Gilgeous-Alexander as he takes on the role of creative director for Converse Basketball. The logo, hand-drawn by the Oklahoma City Thunder guard himself, represents a new era for the brand and marks the first step in his tenure with Converse.
A New Era for Converse Basketball
Under Gilgeous-Alexander’s creative direction, the logo embodies a perfect balance between basketball and fashion. The stylized design features two mirrored No. 2s, a nod to his uniform number and a reflection of his duties both on and off the court. This logo represents the fusion of sport and creative freedom, coming together in perfect harmony.
Pushing the Limits with Creative and Innovative Products
Gilgeous-Alexander and Converse are determined to push the boundaries and deliver cutting-edge products through the brand’s storytelling. To kick off this new partnership, the logo was debuted through a 3D out-of-home installation in Toronto, coinciding with the Thunder’s game against the Toronto Raptors on December 5. Check out the logo above and below, and get ready for what’s to come from this exciting collaboration.
