Pantone Reveals “Mocha Mousse” as Color of the Year for 2025
The highly-anticipated color of the year for 2025 has been announced by Pantone, and it’s a “simple” and “comforting” brown hue called “Mocha Mousse.” This color is chosen annually by the widely used color matching system, which takes cues from design innovators and cultural references.
Variations of “Mocha Mousse” were seen in top SS25 presentations from fashion powerhouses like Louis Vuitton, Saint Laurent, and Miu Miu. Even Vice President Kamala Harris sported a version of the color, known as the “Tan Suit,” at the 2024 DNC before the US presidential elections.
Described as a “soft, warming brown,” this color strikes a perfect balance between neutral minimalism and luxurious decadence. It brings to mind the familiar shades of earthen clay and the diverse range of human skin tones, evoking a sense of naturalistic humility. And let’s not forget the delicious gastronomical associations of the name, conjuring images of a decadent coffee-infused chocolate dessert.
Overall, “Mocha Mousse” exudes a feeling of cozy comfort, as demonstrated by the image of ERL’s California Shearling Coat in “Natural Brown” above. As 2025 approaches, we can expect to see this color continue to dominate in apparel collections, interior spaces, and other color-focused industries. It will also evolve in its usage across new palettes and product applications.
