Hypebeast Community Center: Spotlighting Emerging, Indie, and Underground Brands in Street Culture
Quiet Mountain Cafe: A Journal-Based Project Focused on Coffee and the Art of Enjoying It
The Five Ws of Quiet Mountain Cafe
Who is Quiet Mountain Cafe for? Everyone.
What is Quiet Mountain Cafe’s main message? Take time out of your day to enjoy something.
When was Quiet Mountain Cafe launched? The initial journal idea was first launched in August 2020, but product development began in January 2021.
Why was Quiet Mountain Cafe created? It was initially created as a way to document different types of coffee and techniques used to make it. The idea evolved into a public platform to share these experiences.
Where are people wearing (and using) Quiet Mountain Cafe gear? Outdoors!
About the Brand
Where did the inspiration for the brand come from, and how was the name chosen? The idea for Quiet Mountain Cafe was always there, but it wasn’t until I started putting the pieces together that I realized its potential. I’ve always been a collector of mugs and old magazines, and as I delved deeper into the world of coffee, a friend suggested I take notes to remember my favorite blends and techniques. This led to the idea of sharing my notes publicly, and incorporating my mug and magazine collections into the brand. The name was chosen by my partner, who wanted something that evoked a sense of relaxation and the outdoors.
What is the Quiet Mountain lifestyle and how is it translated in the products? The Quiet Mountain lifestyle is all about taking time to enjoy the simple things in life, like a good cup of coffee and the beauty of nature. Our products are designed to enhance this experience, whether it’s through our gear or the music and media we feature alongside it.
What’s the process of nailing the perfect combination of a vintage mug, coaster, print media, and coffee for your Instagram posts? The main message I want to convey is the importance of making time in your day to enjoy something. For me, that means trying a new coffee and sitting down to read or look through a magazine. I curate each post to reflect this idea and create a visually appealing and cohesive aesthetic.
