The Hypebeast100: Celebrating the Most Influential Figures in Fashion and Culture
Each year, the Hypebeast100 list recognizes 100 individuals who have made a significant impact on the fashion and cultural landscape. These honorees have inspired and influenced both the industry and their communities through their design prowess, artistic talent, and ability to capture the spotlight. From reimagining running gear to showcasing the beauty of nature, these four cover stars have left an indelible mark on the world of fashion and culture in the past twelve months.
Meet the 2024 Hypebeast100 Cover Stars
Out of the 100 names on the list, four have been selected as the 2024 Hypebeast100 cover stars. Brice Partouche, founder of SATISFY, Jiyong Kim, founder of his eponymous label, Peggy Gou, a trailblazing DJ and singer, and Willy Chavarria, the 2024 CDFA American Menswear Designer of the Year, have all been recognized for their contributions to the fashion and cultural landscape.
A Look at the Past 12 Months
These four individuals have taken some time out of their busy schedules to reflect on the past 12 months. They share their biggest accomplishments, how they stay creative, and what excites them about the future. Get to know these influential figures and their thoughts on the ever-evolving world of fashion and culture.
Brice Partouche: Leading the Charge in Running Culture
Brice Partouche, founder of SATISFY, believes that the biggest cultural shift of 2024 was the transformation of running into a lifestyle symbol. It has become more than just a way to stay fit, but a way to express oneself and connect with others. With SATISFY at the forefront, running has evolved into a space where passion and personality come together.
The Most Memorable Moments of 2024
For SATISFY, 2024 was a year filled with memorable moments. From being at the prestigious UTMB in Chamonix to teaming up with pro athlete Michael Versteeg for the Saddles 100 race, the brand has continued to showcase its ethos of grit and innovation. Cheering on athletes Sarah Ostaszewski and Max Jolliffe as they won the Moab 240 was also a proud moment for SATISFY, highlighting the hard work and talent of their athletes.
A Glimpse into the Future
As the Hypebeast100 list rolls out tomorrow, December 11, these cover stars and the rest of the honorees will continue to push the boundaries of fashion and culture. Stay tuned to see who else has made the list and what the future holds for these influential figures.
