Hypebeast Launches Its Own Apparel Label, Featuring Classic Wardrobe Staples with a Streetwear Twist
Introducing the “Seoul Campaign”: A Vibrant Collection That Showcases the Versatility of Hypebeast Label
From Chefs to Skaters, Diverse Personalities Embrace the Nonchalant Vibe of Hypebeast Label in the Campaign
Minimalistic Color Palette and Subtle Branding Make for a Sleek and Versatile Collection
Exclusive Pop-Up in Seoul Kicks Off the Launch of Hypebeast Label, Now Available Online and in Hong Kong Store
Get Your Hands on the Collection at HBX Hong Kong Store:
Shop B29, B/F, Landmark Atrium, Queen’s Road Central, Hong Kong
Hypebeast, the ultimate destination for all things streetwear, has just dropped its very own apparel label. And let us tell you, it’s everything you could hope for and more. The collection, aptly named “Hypebeast Label,” features classic wardrobe staples with a streetwear twist that will elevate your style game to the next level.
The debut of the collection comes in the form of the “Seoul Campaign,” a vibrant and energetic showcase of the collection’s versatile appeal. Not only does it capture the unique culture of the city, but it also features diverse personalities who embody the nonchalant vibe of Hypebeast Label.
The lineup includes garment-dyed hooded zip-ups, T-shirts, sweatpants, and a cap, all with a slightly distressed finish that adds to the streetwear aesthetic. The color palette is kept minimalistic with Navy, Dark Navy, and Washed Gray, while the branding takes a more subtle approach. The hoodies, T-shirts, and sweatpants all feature a single tonal embroidery on the front, while a more contrasting “HYPEBEAST” logo is imprinted on the back of the T-shirts and hooded zip-ups.
The campaign stars a diverse range of individuals, from chefs and designers to musicians and skaters, all sporting pieces from the collection in their own unique styles. One notable figure is Chef Kwon Seong-Joon, also known as Napoli Matfia from Netflix’s Culinary Class Wars, who models the Dark Navy hoodie in the kitchen of his Italian restaurant in Seoul.
The Hypebeast Label collection is priced from $65 USD to $160 USD and made its debut at an exclusive pop-up in Seoul over the weekend. But don’t worry, you can now get your hands on the collection through HBX’s website and in their physical store in Hong Kong. So what are you waiting for? Elevate your wardrobe with Hypebeast Label now.
HBX Hong Kong Store:
Shop B29, B/F, Landmark Atrium, Queen’s Road Central, Hong Kong
