Unified Goods’ New Store Becomes London’s Latest Destination for Obscure Media Hunters

 SummaryUnified Goods opened a new, hidden store at 5 Wardour Mews in Soho, LondonThe store sells Rare VHS, Japanese Media, Books, and vintage apparel (tour tees)It’s open to the public from Thursday to Saturday and by appointment Monday to WednesdayUnified Goods has opened a new retail space in the heart of Soho, London, establishing a dedicated destination for collectors of physical media and unusual cultural ephemera. Located at 5 Wardour Mews, the store continues the brand’s tradition of unconventional retail environments – previously operating above a Victorian pub in London Bridge – by situating itself down a discreet alleyway that reinforces its emphasis on discovery and experience. The opening marks a significant expansion for the brand, which has built a global following for its curated approach to rare media and nostalgic artifacts.The new Soho space is packed with a curated and eclectic inventory spanning rare collectibles, media, and apparel, all elegantly presented within museum-worthy glass cabinets. The stock includes rare VHS tapes, Japanese media, books, promotional items and prints. Visitors can expect to find a range of highly desirable vintage print media, such as sought-after copies of i-D and The Face, alongside bizarre promotional-only film items and seldom-seen tour tees. Additionally, the space carries Unified Goods’ own branded merchandise.Beyond retail, the new location is designed as an interactive experience, featuring a legacy console gaming area and continuous VHS playback shown on discontinued 1990s BBC TV monitors. The store is currently open to the public from Thursday to Saturday, 11 a.m. to 4 p.m. Appointments can be booked via their online store and Instagram for visits on Monday through Wednesday.Unified Goods5 Wardour MewsSoho, LondonW1F 8ALUnited Kingdom View this post on Instagram A post shared by Unified Goods Ltd. (@unifiedgoods) Click here to view full gallery at Hypebeast