On Saturday, December 6, the annual Streamer Awards took place in Los Angeles at The Wiltern Theatre. Born in 2022, the ceremony honours the year’s biggest achievements in the live-streaming industry across various categories. While the celebratory event may be relatively new, millions of dedicated fans around the world already stand behind the ceremony’s young honorees.Streamer of the Year, IShowSpeed (20), has amassed more than 2.6 million Twitch followers, and the recipient of the Rising Star Award, Marlon (24), boasts 1.6 million. Perhaps the most well-known of the honorees, Kai Cenat (23), has more than 20 million followers, with his broadcasts regularly reaching upwards of 10 million views.Instead of talking up his streams, Cenat, who won Best Streamed Collab, Best Marathon Stream, Best Streamed Event, and Best Just Chatting Streamer, used his stage time to talk about his non-streaming goals: “I don’t usually do this, but I feel like this event right now is the right time to say the things on my mind. And that’s that for the past year I’ve had dreams besides streaming, to achieve and to pursue. And they’re big, big dreams.”In addition to hopes of going into the film industry, Cenat shared that he has dreams “one day, to become a fashion designer and start my own clothing brand.”As fashion slowly warms up to streamer culture, the dream is surely within reach. Already, Cenat has been lingering on the outskirts of fashion. In 2024, Nike inked a partnership with Cenat, choosing to debut the Air Max 1 “Low Poly” on his Twitch. And more recently, Cenat went live with rapper Gunna to promote Justin Bieber’s new label SKYLRK, sporting full SKYLRK looks and showing off the footwear lineup. The streamer also famously revealed that he turned down a 2025 Met Gala invite, transparently sharing that he wasn’t in alignment with the brand that invited him.A Cenat-designed fashion line wouldn’t be his first entrepreneurial venture. Cenat recently got into personal care, with streamer group AMP, through the launch of Tone. Cenat and other AMP members — Duke Dennis, Fanum, Agent 00, ChrisNxtDoor, and ImDavisss — launched their skincare brand in early 2025 and are already offering their lotions, deodorants, and more at Target.Other major streamers have already seized the opportunity to develop their own apparel lines. Regular Kai Cenat collaborator, RayAsianBoy, launched his apparel label RUEI in Fall 2025, offering color-blocked tracksuits covered with unique piping designs. Even earlier in 2021, streamer Hasan Piker launched IDEOLOGIE, offering Made in the USA, union-manufactured streetwear styles emblazoned with his subversive graphics. However, it’s easy to imagine that a Kai Cenat-led brand would likely benefit from greater resources and perhaps, a more robust concept, given the streamer’s high stature in the scene.On the flip side, big-time maisons began dipping their toes in livestreaming and gaming, starting around 2020, when COVID-19 lockdowns
Are Twitch Streamers Fashion’s Next Frontier?
