A$AP Rocky Named New Ambassador for Chanel, Solidifying Creative Relationship with Designer Matthieu Blazy
The long-standing creative alliance between A$AP Rocky and designer Matthieu Blazy has reached new heights as the rapper and style icon has been officially named a new ambassador for Chanel. This announcement cements Rocky’s role as a pivotal muse for the luxury house under Blazy’s direction.
Rocky’s relationship with Blazy began with the designer’s debut, where the rapper was a front-row fixture and star in Bottega Veneta’s campaigns. Now, with his personal aesthetic perfectly aligning with Blazy’s vision of grounded, meticulously crafted elegance, Rocky joins the house of Chanel as their new ambassador.
Chanel’s decision to elevate Rocky to ambassador status is a strategic move, leveraging his global influence in music and hip-hop culture to expand the brand’s heritage to a diverse audience. Blazy praised Rocky’s talent and kindness, stating he was “thrilled to work together again” following their successful collaboration at Bottega Veneta.
In a statement, Blazy said, “Rocky is an incredible artist who puts his heart and soul into every project he’s involved in, in addition to being an incredible human being. We are thrilled to welcome him to Chanel and I’m thrilled to work together again.”
Rocky also had words of admiration for Blazy, stating, “Matthieu’s imagination is pushing fashion forward. His designs feel both sensitive and strong, they’re grounded in reality but at the same time, always invite one to wonder. I’m so excited to see him at Chanel.”
This partnership ensures that Chanel’s heritage of craftsmanship reaches a broader, globally engaged, and culturally diverse audience. Rocky’s influence guarantees that the brand’s subtle, quiet luxury will continue to make noise.
