Applied Art Forms Opens First Flagship Store in Amsterdam, Blending Retail and Culture
Amsterdam’s creative community has a new destination to flock to – Applied Art Forms’ first flagship store. Founder Guy Berryman, known for his architectural background, has transformed the space into a haven for design enthusiasts. Located at Utrechtsestraat 139, the store is now open for business.
The Rise of Offline Retail Experiences in the Fashion Industry
In a world where online shopping reigns supreme, fashion brands are shifting their focus back to physical retail experiences. Diesel, Gentle Monster, and even tech-forward spaces like tm:rw are leading the way by creating engaging stores that foster community, connection, and creativity.
Applied Art Forms’ Flagship Store: More Than Just a Retail Space
Amsterdam-based fashion label Applied Art Forms is the latest brand to embrace this trend, with the opening of their first flagship store. Founder Guy Berryman describes it as “not merely a retail space, but a cultural hub for the city’s creative community.” The store embodies the brand’s philosophy of design-led authenticity, with Berryman’s architectural background and attention to detail evident in every aspect.
A Space Designed with Care and Attention to Detail
Drawing on his knowledge of spatial design, Berryman has transformed the building’s original Amsterdam wooden frame structure into a contemporary space. Raw concrete surfaces, glass bricks, and playful mirrored details create a unique atmosphere. The store also features bespoke furniture designed by Berryman himself, along with mid-century pieces from his private collection. Warm, low lighting adds to the inviting atmosphere, making it a place people want to spend time in.
A Community of Like-Minded Individuals
But the store is more than just a retail space – it’s a place for like-minded individuals to come together and appreciate design in all its forms. Berryman explains, “This store isn’t just about retail – it’s about bringing together a community of like-minded people who understand design in its many forms. It’s designed from the heart, like a home I genuinely want to spend time in.”
A Carefully Curated Selection of Fashion and Lifestyle Items
In addition to Applied Art Forms’ Atelier pieces and ready-to-wear collections, the store also offers a selection of art books, periodicals, footwear, sunglasses, and jewelry. The space is divided into different zones, including a vinyl bar with a Japanese-style vinyl wall, modular record shelving, and a bespoke sound system designed by Berryman himself. This allows for the space to transform for events such as DJ sets, exhibitions, talks, and creative gatherings, giving visitors a chance to experience the Applied Art Forms universe beyond just the products.
A Physical Expression of the Brand
According to Berryman, the flagship store is the physical expression of the brand, offering a context for people to understand their garments, influences, and values. It’s more than just a store – it’s a representation of the brand’s ethos.
Visit the Applied Art Forms Flagship Store Today
The Applied Art Forms flagship store is now open seven days a week, inviting you to step into their world of design and creativity. Located at Utrechtsestraat 139 in Amsterdam, it’s a must-visit for anyone looking for a unique retail experience.
