Celebrate 90 Years of Craftsmanship at Yoshida & Co.’s “Every Day is a New Beginning” Exhibition
Yoshida & Co. is marking its 90th anniversary with a special exhibition that pays tribute to founder Yoshida Kichizo’s enduring legacy. The “Every Day is a New Beginning” exhibition offers a unique opportunity for visitors to delve into the company’s rich history and witness its commitment to craftsmanship.
From November 14 to 16, the exhibition will showcase never-before-seen items, including Kichizo’s handcart used to sell bags post-war, film props from Akira Kurosawa’s “High and Low,” and Kichizo’s signature horseshoe-shaped coin purse and trunk case. Limited-edition items, such as silkscreened posters by Tadanori Yokoo, designed specifically for the 90th anniversary, will also be available for purchase.
Since its establishment in 1935, Yoshida & Co. has stayed true to its philosophy of “Made in Japan,” meticulously crafting bags with a focus on functionality and imbuing each stitch with heart and soul. The company’s commitment to “bags as tools” has earned it a reputation for quality and excellence.
The Yoshida & Co. 90th Anniversary Exhibition will take place at Kudan House, located at 1 Chome-15-9 Kudankita, Chiyoda City, Tokyo. Reservations are required and can be made on Yoshida & Co.’s website. Don’t miss this chance to celebrate 90 years of craftsmanship with Yoshida & Co.!
