Designer Lorenz.OG Teams Up with Umbro and BEAMS for “The 12th Man” Capsule Collection
Renowned London designer Lorenzo Federici, also known as Lorenz.OG, has joined forces with sportswear giant Umbro and Japanese retailer BEAMS to launch a limited-edition capsule collection titled “The 12th Man”. This exclusive release pays homage to the rich heritage of Italian football and SS Lazio, with Lorenz.OG’s signature gradient color palettes taking center stage.
The Passion of Italian Football Culture Meets Lorenz.OG’s Patented Colorschemes
The collection, dropping exclusively in Japan from November 7 to November 9, is a celebration of the intense atmosphere and deep-rooted traditions of Italian football. As a devoted fan of SS Lazio and a lover of vintage Umbro kits, Lorenz.OG has infused his personal connection to the sport into every piece.
The Power of Unity and Devotion in “The 12th Man” Collection
The name of the collection, “The 12th Man”, holds a special significance. It represents the unbreakable bond between fans and their team, as well as the spiritual concept of unity and devotion. This powerful connection is reflected in the collection’s design, with Lorenz.OG’s signature gradient palettes blending his signature dusk-inspired hues with Lazio’s iconic heritage tones.
A Visual Dialogue Between Nostalgia and Light
The result is a visually stunning “dialogue between nostalgia and light”, as the collection seamlessly merges the past and present. Featuring three jerseys, three tracksuits, and one quarter-zip, each piece is meticulously crafted with reflective 3M embroidery and precise Umbro detailing. The overall effect is a subtle yet powerful tribute to the game and its community.
Exclusively Available in Japan at BEAMS Tokyo Pop-Up
Fans of Lorenz.OG and Italian football culture can get their hands on this highly coveted collection exclusively at the BEAMS Tokyo pop-up from November 7 to November 9. With its limited-edition status and impeccable design, “The 12th Man” capsule collection is sure to be a must-have for fashion and football enthusiasts alike.
