Burton Snowboards and fragment Team Up for the Ultimate Mountain-Streetwear Fusion
Get ready to hit the slopes in style with the highly anticipated collaboration between Burton Snowboards and fragment. This dynamic duo has joined forces to create a comprehensive collection that seamlessly blends mountain performance with streetwear flair. The collection, inspired by fragment founder Hiroshi Fujiwara’s love for snowboarding, is set to launch on November 13 and is sure to be a hit among fashion-forward riders.
Thirty years in the making, this collaboration reflects Hiroshi’s long-standing passion for snowboarding and Burton’s iconic mountain heritage. The result is a collection that combines the best of both worlds, featuring hard goods like the Burton Family Tree Branch Manager snowboard and STEP ON Genesis EST Bindings, as well as stylish outerwear. Standout pieces include the Burton [ak] Acamar Jacket and Bib Pants, designed to withstand even the most challenging backcountry conditions.
But this collection isn’t just for the slopes. With the addition of Anon goggles and a helmet, it’s a complete kit for both mountain adventures and everyday urban life. Drawing inspiration from the contrasting environments of Japan’s alpine peaks and Tokyo’s bustling city streets, the pieces in this collection all share a sleek, stealth-inspired design.
Hiroshi himself expressed his excitement for the collaboration, stating, “I’m truly grateful that Burton consistently creates products with impeccable functionality for enjoying my beloved snowboarding. Beyond the wear I love for everyday street style, I’m thrilled we could collaborate holistically, including gear.”
So mark your calendars for November 13 and get ready to elevate your snowboarding game with the Burton Snowboards x fragment collection. Available on Burton’s website and select flagship stores, this fusion of functionality and urban minimalism is not to be missed.
