Lewis Hamilton’s Plus44 Label Drops Limited-Edition “RODEO ’25” Collection
Formula One fans, get ready to saddle up and ride into the wild, wild West with Lewis Hamilton’s latest fashion drop. The seven-time World Champion’s lifestyle label, Plus44, is releasing a limited-edition capsule collection just in time for the Austin Grand Prix. Inspired by classic Texan cowboy culture, the “Rodeo” collection features a range of streetwear pieces that embody the rugged spirit of the Southwest.
Classic Silhouettes with a Western Twist
The collection includes a variety of classic silhouettes, such as heavy-weight overdyed zip-up hoodies, shorts, and both long- and short-sleeved tees. But what sets these pieces apart are the vintage-style graphics, including retro Plus44 logos and wild horse illustrations. Standout items include a Rodeo Moto Jacket adorned with seasonal embroideries, a Rhinestone tank, and a kids’ tee featuring Hamilton’s beloved bulldog, Roscoe, sporting a cowboy hat.
Championed by Hamilton Himself
Hamilton personally curated and championed the collection, stating, “I really enjoyed putting this collection together – it might be my favourite so far! It’s very much inspired by the spirit of Austin, and I’m excited for the fans to see it.”
Complete the Cowboy Look with Accessories
No cowboy outfit is complete without the right accessories, and the “Rodeo” collection has you covered. From trucker and washed denim hats to a Western belt buckle inspired by rodeo trophy belts, these accessories will have you looking like a true Texan cowboy.
Available Exclusively at Plus44.world and in Austin
Mark your calendars for October 16, when the entire “Rodeo” collection will drop exclusively at Plus44.world. But if you’re in Austin, you’re in luck – there will also be a special pop-up experience at The Flower Shop, where fans can shop the collection in person and enjoy a daily cocktail hour and contests until October 19. Don’t miss your chance to snag these limited-edition pieces and show off your cowboy style. Yeehaw!
