When you think of Marshawn Lynch, you can’t help but think of greatness. The NFL icon, known to fans as “Beast Mode,” has built his legacy by bulldozing through defenses and doing things his way. Now, the Super Bowl champion and Oakland legend is taking on a new challenge: the cannabis world. And he’s doing it with his signature style and authenticity.
Lynch’s cannabis brand, Dodi, is expanding from the Bay Area to Los Angeles through a powerful partnership with LA cannabis heavyweight Originals. Founded in Northern California, Dodi has always been a reflection of Lynch himself – unapologetic, authentic, and built from the culture. The brand quickly gained respect for its top-shelf flower and unique genetics, attracting a loyal following of real smokers who care about quality.
With Originals now licensing Dodi and taking over cultivation, manufacturing, and distribution, the move marks a major level-up for the brand’s national footprint. “Family is a big part of why I’m involved in this industry, and Originals… is… family,” Lynch says. “They’re respected for being the best at what they do, and that means a lot to me. We’re excited that Dodi has a partner we can be proud of.”
To celebrate the partnership, Dodi and Originals hosted an exclusive launch event on Saturday, September 27 at Originals’ flagship facility in South Central LA. Fans had the chance to meet Marshawn himself, tour the state-of-the-art cultivation facility, and experience the new flower lineup firsthand. The vibes were immaculate, as Marshawn took the time to meet every fan who lined up to meet him.
The first rollout of Dodi’s new signature strains features three strains that match Lynch’s energy perfectly: Beast Berry, Milk & Cookies, and Charlie OG. Beast Berry is a Gelato-based hybrid with bold, fruity notes and a heavy hit that lives up to its name. Milk & Cookies is an indulgent cross between an Oreo cut and Runtz, balancing euphoria and calm. And Charlie OG is a true LA classic from Originals’ legendary vault, delivering that timeless OG gas.
It’s incredible to see how far Lynch has come since his days tearing up the gridiron. From being one of the most dominant running backs in NFL history to becoming a respected entrepreneur redefining the cannabis space, Lynch continues to do what he’s always done best: move with purpose, power, and pride in where he’s from. With this new partnership, Dodi isn’t just expanding – it’s cementing itself as one of the most authentic, culture-forward cannabis brands in the game. Just like its founder, it’s built different.
