20 Years of Hypebeast: Celebrating the Evolution of Streetwear in NYC
For two decades, Hypebeast has been at the forefront of driving culture forward. From global subcultures to the ever-changing cultural climate, Hypebeast has actively shaped the contemporary zeitgeist through social media, immersive activations, apparel drops, product collaborations, and written stories. As a platform, Hypebeast has not only made a resolute stamp on global fashion culture, but has also built a growing community of culturally tapped-in readers, known as Hypebeasts.
Slowing Down to Reflect
As our reach continues to expand, we’re taking a moment to reflect on the past 20 years and look towards the future. To celebrate this milestone, we’re doing something we don’t often do: slowing down. We’re taking a beat to celebrate the evolution of streetwear and pay homage to the defining brands, products, people, and cultural shifts that have shaped our vision since our founding in 2005.
20 Years of Hypebeast Exhibition
To commemorate our 20th anniversary, Hypebeast is setting up shop in the heart of Lower Manhattan, New York City. The 20th Anniversary Exhibition will be a hub of all things Hypebeast, featuring 20 years of the brand’s ephemera, including retrospectives of past collaborations and print magazines. The centerfold of the exhibition will be 20 new collaborative Hypebeast tees, each created in partnership with a key brand or designer that has influenced our cultural vision. Expect to see contributions from Supreme, Brain Dead, fragment, ACRONYM, Takashi Murakami, Virgil Abloh Archive™, UNDERCOVER, Kaws x Human Made, and more.
Collaborations Galore
In addition to the 20 collaborative tees, the exhibition will also feature new dual-minded collab garments and goods from our brand partners. Ray-Ban will be offering 20 numbered glasses, Umbro will have 20 limited-edition tracksuits, and Stone Island will showcase its new Friendly Pressure prototype. Visitors can also get a first look at the Citizen Watch Spring 2026 range and a one-of-one Michelob Ultra x Hypebeast collaboration.
Join Us in NYC
The Hypebeast 20th Anniversary exhibition will be open to the public from October 23-26 at 60 White St in New York City. Stop by between 11 a.m. and 7 p.m. EST to experience the evolution of streetwear and celebrate with us.
