This Winter
This Season, UNIQLO Introduces the PUFFERTECH Collection
Get ready to level up your outerwear game with UNIQLO’s latest arrival – the PUFFERTECH collection. This winter, the brand has combined contemporary style, comfort, and practical design to create four staple silhouettes that are sure to be a hit among city-goers.
Not Your Average Puffer Jacket
At first glance, PUFFERTECH may seem like just another puffer jacket on the market. But upon closer inspection, you’ll find that there’s more than meets the eye. UNIQLO has incorporated advanced technology into the collection, using ultra-fine fibers that are woven in a unique way to create small pockets of air for maximum insulation. This means game-changing warmth without the bulk of traditional down jackets.
But that’s not all – the hollowed-out fibers also make the jackets lightweight and easy to fold away, perfect for everyday wear. And with the water-repellant outer made from NANODESIGN™ technology, you can stay warm and dry even in unpredictable city weather.
Durable and Stylish
UNIQLO’s PUFFERTECH collection isn’t just about staying warm – it’s also about looking good. The brand’s latest campaign features wearers of all ages braving the elements on a weather-beaten high-rise building. Against rain and wind, the jackets prove to be a stylish and durable form of armor. And with a range of signature colorways, like bright red and purple, you can add a pop of color to any gray winter day.
Shop the Collection Now
Ready to upgrade your winter wardrobe? The UNIQLO PUFFERTECH collection is now available online and in stores worldwide, with prices starting at just $60 USD. Don’t miss out on the chance to stay warm and stylish this season.
Credits
Writer: Angelee Kholia for Hypebeast
Creative: Lilli Conreen for Hypebeast
Producer: Benji Reeves for Hypebeast
Project Manager: Lidia Buonaiuto for Hypebeast
Models: Amal and Scarlett
Photographer: Rory Griffin
Lighting/Tech: Alex Gale
Assistant Camera: Tommy Aucott and Luke Regan
Production Assistant: Malak Ayman Hossny and Sanjana Suvarna
Stylist: Zakir Khan
Style Assistant: Holly Bartley
Set Designer: Michael O’connell
Hair Stylist: Yui Ozaki
Make-Up: Yolanda Dohr
Presented by UNIQLO
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