FOUND Unveils Fall/Winter 2025 Collection: A Fusion of South Asian Craftsmanship and Contemporary Americana
The latest collection from FOUND, titled “Memory, Motif, Motion,” is a perfect blend of South Asian tradition and contemporary Americana. The brand, led by Faraz Zaidi, draws inspiration from various sources, and this time, it’s all about the craftsmanship of South Asian artisans.
From the Football Pitch to the Runway: FOUND’s Fall/Winter 2025 Collection
After their successful “Sport” drop, FOUND is back with a new collection that focuses on the brand’s roots and the art of craftsmanship. The collection is now available to shop, and it’s a must-have for anyone looking to add a touch of cultural diversity to their wardrobe.
A Fusion of Cultures: South Asian Tradition Meets Contemporary Americana
The Fall/Winter 2025 collection from FOUND is a true representation of the brand’s DNA, showcasing the harmony between opposing cultures and the first-generation identity. With a mix of traditional techniques and modern design, each piece serves as a cultural memory-keeper.
Artisanal Touch: Pakistani Craftsmanship Elevates Staple Silhouettes
The collection features staple outerwear and workwear silhouettes that have been revamped with the help of Pakistani artisans. Intricate embroidery, sequin work, ornamental beads, and mirror embellishments add a touch of luxury to each piece.
Aged and Distressed: The Collection’s Historical Undertone
The color palette of the collection, with burnt reds and browns, gives off a vintage vibe, evoking a sense of history and tradition. The garments are designed to look aged and worn, with enzyme-washed fabrics and metallic embellishments that catch the light.
A Metaphor for the Immigrant Experience
Each piece in the collection tells a story, representing the constant shedding and growing of new skin in the immigrant experience. The garments are a reflection of both where they come from and where they are headed.
Sportswear with a Twist: Nylon Track Jackets and Embroidered Jerseys
While the collection focuses on traditional craftsmanship, it still pays homage to the brand’s “Sport” series with sportswear-inspired pieces. Nylon track jackets and embroidered cotton jerseys add a touch of athleticism to the collection.
Shop the Collection Now
Don’t miss your chance to own a piece from FOUND’s Fall/Winter 2025 collection. Head to the brand’s official webstore to shop the collection before it’s gone.
