FOUND Unveils Fall/Winter 2025 Collection: A Fusion of South Asian Craftsmanship and Contemporary Americana
The latest collection from FOUND, titled “Memory, Motif, Motion,” is a perfect blend of South Asian tradition and contemporary Americana. The brand, led by Faraz Zaidi, draws inspiration from various sources, and this time, it’s all about the craftsmanship of South Asian artisans.
From the Football Pitch to the Runway: FOUND’s Fall/Winter 2025 Collection
After their successful “Sport” drop, FOUND is back with a new collection that focuses on the brand’s roots and the art of craftsmanship. The collection is now available to shop, and it’s a must-have for anyone looking to add a touch of cultural diversity to their wardrobe.
A Fusion of Cultures: South Asian Tradition Meets Contemporary Americana
The new collection from FOUND, “Memory, Motif, Motion,” is a true representation of the brand’s DNA. It beautifully combines the opposing cultures of South Asia and America, creating a harmonious blend that reflects the first-generation identity of the brand.
Artisanal Techniques and Traditional Designs: FOUND’s Fall/Winter 2025 Collection
The latest collection from FOUND features staple outerwear and workwear silhouettes that have been revamped with the help of Pakistani artisans. The intricate embroidery, sequin work, and ornamental beads add a touch of cultural heritage to the garments, making them true “cultural memory-keepers.”
Aged and Distressed: The Color Palette of FOUND’s Fall/Winter 2025 Collection
The collection’s color palette, consisting of burnt reds and browns, adds to the historical undertone of the garments. The washed-out effect gives the pieces a sense of decay, while the metallic embellishments add a touch of beauty and sophistication.
A Metaphor for the Immigrant Experience: FOUND’s Fall/Winter 2025 Collection
Each piece in the collection tells a story, not just about where it’s from, but also about where it’s headed. The constant shedding and growing of new skin, a metaphor for the immigrant experience, is beautifully captured in the designs of the garments.
Sportswear with a Twist: FOUND’s Fall/Winter 2025 Collection
Sportswear is still a strong influence in the collection, with nylon track jackets and embroidered cotton jerseys taking center stage. The designs are inspired by international football culture, adding a touch of athleticism to the overall aesthetic.
Shop the Collection Now: FOUND’s Fall/Winter 2025 “Memory, Motif, Motion” Collection
Don’t miss your chance to own a piece from FOUND’s latest collection. Head to the brand’s official webstore and grab your favorite pieces before they’re gone. Each garment is a work of art, representing the fusion of cultures and the brand’s dedication to craftsmanship.
