Polo Ralph Lauren Takes Us to Tokyo for Latest Campaign
Get ready to be transported to the bustling streets of Tokyo with Polo Ralph Lauren’s newest visual campaign, “Polo Originals & Friends | Tokyo.” This campaign celebrates the brand’s global heritage and showcases the personal style of a diverse group of designers, fashion creatives, actors, and photographers who all have a strong connection to the city.
The campaign features a star-studded lineup including men’s fashion director Shuhei Nishiguchi, photographer James Harvey-Kelly, and actor Andrew Lin, among others. Each individual brings their own unique interpretation of the Polo vision, highlighting the brand’s commitment to craftsmanship and its global sartorial influence.
Shot entirely on location in Tokyo, the campaign also includes a series of videos that offer a closer look at each of the featured stars’ personal styles. From Osaka-based custom suit maker Hiroki Koda’s innovative approach to fashion to Lin’s Western-inspired aesthetic, and fashion illustrator Aaron Chang’s Ivy Boys venture, the videos give viewers a glimpse into the “contrasts” at the heart of Polo Ralph Lauren.
As Koda shares in his video, “Although I’m not at the forefront of fashion, I can create something new by looking at it from a different perspective.” This sentiment perfectly captures the essence of Polo Ralph Lauren’s latest campaign, which celebrates the intersection of tradition and modernity, history and innovation, and energy and stillness.
So get ready to be inspired by the vibrant and diverse styles of Tokyo and the global heritage of Polo Ralph Lauren. Check out the campaign and videos on the brand’s website and social media channels.
Featured Stars:
- Shuhei Nishiguchi – Men’s Fashion Director
- Hiroki Koda – Tailor
- Aaron Chang – Fashion Illustrator
- James Harvey-Kelly – Photographer
- Andrew Lin – Actor
