Introducing the HOKA Ora Primo in “Squid Ink” and “Mineral Brown” Colorways

Get Ready for Fall with These Moody New Iterations

Available Now: “Squid Ink” and “Mineral Brown” at HOKA and Various Retailers

After the successful launch of the Ora Primo in two subtle colorways, HOKA is back with two new versions perfect for the upcoming fall season. The “Squid Ink” and “Mineral Brown” colorways feature a padded and plush upper in their respective hues, with rope-like pull loops and stacked outsoles in complementary tones that add a touch of sophistication to the overall look. The all-black “Squid Ink” exudes a sleek and tactical vibe, while the “Mineral Brown” is elevated with smoky “Cast Iron” accents for added depth and texture.

But the Ora Primo is not just about style – it lives up to its reputation as a recovery slip-on shoe. The lightweight polyurethane foam provides HOKA’s signature plush ride, while the stretchy nylon mesh upper ensures a secure fit without the need for traditional laces. This makes it the perfect slip-on for those looking for comfort and ease of wear.

So mark your calendars for October 1 and get your hands on the HOKA Ora Primo in “Squid Ink” and “Mineral Brown” at HOKA and various retailers. Don’t miss out on these must-have fall releases! 

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