The “Driftform” Collection: A Fusion of Performance and Aesthetics
The world of trail running is about to experience a major shift with the launch of the “Driftform” collection. This exciting collaboration between Mental Athletic and Salomon brings together the best of both worlds – technical expertise and a powerful aesthetic. The result? A new chapter in trail running that combines performance with style.
Reimagining Trail Running as a Cultural Practice
Gone are the days of viewing trail running as just a sport. With the “Driftform” collection, Mental Athletic and Salomon are reimagining it as a cultural practice. This partnership merges Salomon’s technical mastery with Mental Athletic’s contemporary vision, creating a unique blend of nature and urban style.
Functional Performance and Bold Visual Code
The “Driftform” collection is built on two core principles – functional performance and a bold visual code. Each piece, from the ULTRA GLIDE 3 shoes to the apparel and accessories, is designed with Salomon’s proven technologies for uncompromised technicality. Mental Athletic’s distinct aesthetic, featuring a black-and-white palette and sharp cuts, adds a touch of style to the collection.
A Tank Top Inspired by Ultrarunners’ “Hacks”
Ultrarunners are known for their ingenious “hacks” to manage the intense heat during races. One of these hacks involves cutting holes in their tops to regulate body temperature. The Salomon design team, who previously worked with ultrarunner Ryan Sandes, has now partnered with Mental Athletic to reimagine this legacy. The result is a co-branded tank top that pays homage to the raw, “OG” spirit of the sport while incorporating modern materials and design.
A Creative Campaign in Cameroon
To celebrate the launch of the “Driftform” collection, a creative campaign was shot in Cameroon. The campaign not only showcases the race, but also highlights the local communities and the stunning landscape. This narrative choice adds an authentic touch to the collection, emphasizing the cultural aspect of trail running.
Get Your Hands on the “Driftform” Collection
The “Driftform” collection will be available on September 23 in Milan and on October 1 online on Salomon and Mental Athletic’s websites. Don’t miss out on this game-changing collaboration that fuses performance with a powerful aesthetic.
