Alfred’s Apartment Takes Us Back to the Garage with Spring 2025 Collection
Get ready to ride the wave of nostalgia with Alfred’s Apartment’s latest editorial, “Garage Days.” This Spring 2025 campaign reimagines Australian surf culture through a modern streetwear lens, shot in the garage of a Gold Coast surf veteran. The setting alone tells decades of stories, with resin-stained walls adorned with boards from the ’70s through the ’90s, shaped by legends like Nev, Town & Country, and Brothers Neilsen. And let’s not forget the 1986 Subaru Brumby parked alongside, a symbol of friendship and freedom that evokes the boom years of Australia’s coastal counterculture.
But “Garage Days” is more than just a homage to the past; it’s a bridge between eras. Alfred’s Apartment layers their current collection of tees, headwear, and legwear against this backdrop of cultural relics, resulting in a fusion of heritage and modernity, surf history and streetwear sensibility. Since its inception in 2012, Alfred’s Apartment has evolved from a curated menswear store into a community hub, complete with a flagship space, cafe, and even a golf offshoot. Through “Garage Days,” the brand stays true to its roots, highlighting surf heritage, storytelling, and a distinctly Australian spirit.
The “Garage Days” collection is now available online and at Alfred’s Apartment’s Mermaid Beach flagship. Don’t miss your chance to snag a piece of this nostalgic yet forward-facing collection. Check out the editorial on their website and Instagram for a taste of what’s in store.
