Journeys Takes Us on a Nostalgic Journey with New Radicals’ “You Get What You Give” Remake
Journeys, the iconic retailer known for its connection to mall culture, has just released a fresh remake of New Radicals’ 1998 hit “You Get What You Give.” The new version, reimagined by indie artist Gus Dapperton, is a full-circle nostalgia trip that will transport you back to the ’90s.
The accompanying music video, directed by STILLZ (known for his work with Bad Bunny), was shot in a shopping mall, paying homage to the original video’s setting. The spot also serves as the launch of Journeys’ new “Life on Loud” platform, celebrating teen style and self-expression.
The collaboration between Dapperton and New Radicals frontman Gregg Alexander and bandmate Danielle adds a modern twist to the classic anthem, bridging the gap between generations. You can watch the video and explore the campaign hub on Journeys’ website, with behind-the-scenes content rolling out on their social media channels.
For those who remember the original, the mall setting holds a special significance. The ’98 video was a rebellious statement, showcasing youth culture breaking free from societal norms in a mall setting. The song itself has stood the test of time, becoming a ’90s classic and even making a comeback at the 2021 U.S. presidential inauguration when New Radicals briefly reunited.
Journeys’ decision to reboot this iconic song is a smart move, considering their deep roots in mall culture and their role as a gateway to youth style. The “Life on Loud” platform simply solidifies their commitment to providing a space for young people to express themselves and try on different identities, just like trying on a new pair of sneakers.
With STILLZ’s modern pop lens, the remake of “You Get What You Give” is a nod to the collision of subcultures that still happens in physical spaces like malls, where sneaker drops, first jobs, first bands, and first fashion choices all come together. Dapperton’s cover captures the optimism and youthful attitude of the original, while also stretching it for today’s remix culture. So turn up the volume and join Journeys on this nostalgic journey through time.
