Golf and Beer Collide: Michelob ULTRA and Hypegolf Team Up for Exclusive Collection at Hypegolf Clubhouse in SoHo
The Return of Hypegolf Clubhouse Brings Golf to the Heart of SoHo
After a long hiatus, Hypegolf Clubhouse has made its triumphant return to the trendy SoHo neighborhood in New York City. And with its comeback, golf is having a cultural moment in one of the city’s most prominent shopping districts.
Michelob ULTRA and Hypegolf: A Match Made in Sports Heaven
To celebrate the opening week of Hypegolf Clubhouse, Michelob ULTRA has debuted a collaborative collection that pays homage to the beer purveyor’s legacy in sports. The collection features on-course essentials with subtle red and blue accents, as well as ribbon-design zippers, all nodding to Michelob branding in a refined manner.
The Collection: From the Green to the Streets
Exclusively available at Hypegolf Clubhouse, the Michelob ULTRA X Hypegolf collection features utilitarian silhouettes that perform both on and off the golf course. The hero product, an oversized quarter-zip pullover, is a transitional layering piece perfect for those breezy moments at the tee. With a relaxed fit, it comes in a vibrant blue colorway with red stripes and Michelob lettering stamped at the center of the chest.
A Collection for All Seasons
The polo is another versatile style that can easily rotate throughout the season. This sporty, kit-inspired jersey is updated with white stripes and co-branded logos, solidifying the collaboration. And for those sunny days on the course, the collection also includes a white bucket hat with contrasting blue embroidery and a classic blue cap with red topstitching.
Swing by Hypegolf Clubhouse for a Limited Time Only
Don’t miss your chance to check out the limited-edition Michelob ULTRA x Hypegolf collection, available for a limited time only at Hypegolf Clubhouse. While you’re there, take a swing at virtual golf and experience the ultimate fusion of golf and beer. But remember, we discourage irresponsible and/or underage drinking. Drink responsibly and legally.
Hypegolf Clubhouse: Where Golf and Fashion Collide
Dates: August 29 – September 28
Location: 147 Grand Street in SoHo, New York, NY 10013
