Carhartt WIP’s Fall/Winter 2025 Collection: A Cinematic and Cozy Look at Everyday Life in Atlanta’s Suburbs
Known for its visually stunning campaign videos and atmospheric lookbooks, Carhartt WIP is back this season with a new set of visuals that perfectly capture the essence of its Fall/Winter 2025 collection. Shot by the talented Daniel Derro Regan and directed by Ben Dorado, the campaign seamlessly blends documentary-style shots with candid moments, showcasing the beauty of everyday life.
The campaign takes place in Atlanta’s suburban backdrop, with two distinct settings. The first features a group of teenagers hanging out in their local neighborhood, while the second focuses on a dancer taking a moment of quiet before heading out for the night. The models are seen wearing classic Carhartt WIP pieces, including the iconic OG Chore Coat in “Dearborn Canvas” and the Women’s OG Michigan Coat, as well as a cozy selection of fleeces, hoodies, and sweatpants.
While the collection is centered around comfort and security, the visuals also highlight the versatility of workwear in everyday activities. The campaign video and accompanying image series can be viewed in the galleries above.
To get your hands on Carhartt WIP’s Fall/Winter 2025 collection, head to their website or visit one of their partner retailers. Don’t miss out on this must-have collection that seamlessly blends style and functionality.
