Dime and Molson Team Up for Limited-Edition Apparel Collection

Get ready, Montréal! Two of your favorite brands have joined forces to bring you a must-have collection. Dime and Molson have collaborated on a limited-edition apparel capsule that will have you showing off your hometown pride in style.

The collection, dropping on August 30 at the Dime Glory Challenge, features two co-branded t-shirts and a mug. But the real star of the show is the unique twist on Dime’s logo, reimagined in Molson’s iconic red, white, and blue color scheme. This creative fusion pays homage to both brands while creating a fresh, unified look.

For those who can’t make it to the event, the collection will also be available at the Dime flagship store and online at Molson. But if you’re lucky enough to attend the Dime Glory Challenge, be sure to stop by the Dime Pop-Up-Shop to snag your favorite pieces.

But before you get too excited, we have to remind you to drink responsibly and legally. We don’t condone underage or irresponsible drinking. So, grab your limited-edition Dime and Molson gear and show off your love for Montréal in a responsible and stylish way. 

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