This weekend, Bozeman is once again hosting the highly anticipated Alpenglow Festival, now in its third year. This year, the festival is expanding to include the inaugural Alpenglow Cannabis Village, presented by Cannabis Now and Montana Green Pages. The event will take place on Friday and Saturday, August 22-23 at 726 N 7th Ave, Bozeman, MT, offering two days of music, culture, and community connection. According to Josh Perkins, Co-Founder of Alpenglow Festival, “Good people deserve great nights, and we are very excited for the next two days of festivities and music.”
Since its inception, the Alpenglow Festival has become one of Montana’s most highly anticipated cultural gatherings. Over the past three years, it has grown from a local celebration into a regional event that merges music, arts, and community engagement. This year, the festival is proud to host the first-ever Alpenglow Cannabis Village, a dedicated space to highlight cannabis advocacy, local brands, wellness, and education alongside the festival’s live entertainment. According to Eugenio Garcia, CEO of Cannabis Now, “This event is about more than cannabis—it’s about community. We’re excited to showcase Montana culture, music, and wellness while spotlighting the role cannabis continues to play in our state’s future.”
The 2025 Alpenglow will feature a lineup of main stage artists from 4 PM – 10 PM, creating an atmosphere of celebration and togetherness. Each evening will kick off with a lively Cannabis Village Patio Party from 4 PM – 6 PM, offering DJ performances and cannabis activations. Christopher Fanuzzi, Founder and CEO of Lionheart Cannabis, expressed his excitement about being a part of Alpenglow and the first-ever Cannabis Village, stating, “This event is a chance to celebrate with our incredible Montana community.”
The Cannabis Village will offer a variety of highlights, including a scavenger hunt with prizes, raffles, and giveaways, as well as onsite opportunities to obtain a medical card. Attendees will also have the chance to network with Montana’s cannabis leaders, brands, and advocates.
Looking back, cannabis has a deep and evolving history in Montana. The state first legalized medical marijuana in 2004, becoming one of the early adopters in the Mountain West. Despite facing regulatory challenges and legislative pushback, Montanans have consistently shown their support for cannabis, culminating in the passing of adult-use legalization in 2020. Today, Montana boasts a thriving cannabis economy that reflects both its independent spirit and agricultural roots. Nationally, cannabis has transitioned from prohibition to a rapidly growing multi-billion-dollar industry. Once relegated to underground markets, cannabis is now embraced for both its medical applications and its cultural significance. With more than half of U.S. states legalizing some form of cannabis use, events like Alpenglow Cannabis Village highlight how far the movement has come, bringing together communities, entrepreneurs, and advocates to celebrate progress.
