NOAH’s FW25 Campaign: “Return to Analog” Captured by Paul Hempstead
NOAH, the iconic streetwear brand founded by Brendon Babenzien, is back with a new campaign for their FW25 collection. Titled “Return to Analog,” the campaign, photographed by Paul Hempstead, is a nostalgic reminder to appreciate quality, craftsmanship, and the tactile experience of things that last.
The collection, set to release on August 14, features Americana and Prep-inspired silhouettes with vintage details and textures such as herringbone and argyle knits. Classic styles like indigo denim, tweed suiting, and a variety of outerwear are also included.
The overarching theme of the campaign, according to Babenzien, is a call for the return of the tactile experience: “things you can hold, feel, and pass down for future generations to experience.” It’s not just about the resurgence of vinyl or film photography, but also about valuing the quality and sentiment behind our daily attire.
The campaign showcases models holding vintage books, wooden pencils, typewriters, and wired telephones, emphasizing the analog inspirations that inform this season’s silhouettes. NOAH’s signature styles, including indigo denim, tweed suiting, shirting, and basic tees, are cut in classic shapes and standard fits for a timeless appeal. Patterns and textures instantly evoke the brand’s Prep aesthetic, with woven herringbone, Oxford pinstripes, argyle knit, and classic tartans.
The collection’s outerwear pieces are particularly noteworthy, with a sleek black leather jacket and a hefty brown wool coat that could easily become future heirlooms. The knitwear range is diverse, featuring traditional styles like chunky fisherman cables and heavy rib knits, as well as more contemporary designs like technicolor patchwork and jewel-toned solid hues. The collection also includes playful typographic tees, a rugby shirt, pastel cargo shorts, and gym uniform sweats, balancing the more refined silhouettes with a casual vibe.
NOAH’s commitment to conscious fashion is evident in their collections, with a focus on quality and the origin of their materials. As Babenzien puts it, “Every fabric we choose, every construction decision we make, it’s all rooted in the belief that quality matters.”
The NOAH FW25 collection will be available on August 14 at the brand’s webstore and physical locations. Don’t miss your chance to add these timeless pieces to your wardrobe.
