impact they have on our community.”
Fuerza Regida: The Mexican Band Taking Over Southern California and Beyond
Since 2015, Fuerza Regida has been making waves in the music scene, bringing their unique blend of traditional Mexican music and global influences to audiences in Southern California and beyond. With their latest album, 111xpantia, topping charts and their recent collaboration with Dos Equis, this five-person band is not just making music, they’re making a cultural impact.
Blending Tradition with Innovation
Fuerza Regida’s sound is a fusion of traditional música mexicana, including subgenres like corridos, banda, and norteño, with global influences like house and hip-hop. This bold new sonic identity sets them apart from other bands in the genre and has gained them a dedicated following.
Empowering Mexican-American Artists
Not only are they making waves in the music industry, but Fuerza Regida is also paving the way for other Mexican-American artists to shine. In collaboration with Dos Equis, the band is amplifying their message of unapologetic self-expression and celebrating the power of Mexican-American creatives.
“Ni Perdon, Ni Permiso”: A Call to Action
The phrase “Ni Perdon, Ni Permiso,” meaning “Neither forgiveness, nor permission,” is a common adage in Mexican heritage. It’s a call to action to stand confidently in your creative beliefs, and Fuerza Regida embodies this message through their music, art, and style.
A Collaboration for a Cause
In partnership with Dos Equis, Fuerza Regida has released a limited-edition line of merchandise designed by Mexican-American artists and inspired by the band’s authenticity. The collection was teased at a recent private show in Houston, where the band performed in custom vests by designer Jose “IMAGiNE” Trasviña and fashion pieces by Bryan Escareño. Fans can bid on these unique pieces through an auction on dosequis.com/music, with all proceeds going to the Mexican American Opportunity Fund (MAOF).
Giving Back to the Community
Fuerza Regida has chosen MAOF as the recipient of the auction proceeds, reflecting their commitment to uplifting the Mexican community. This nonprofit organization supports Latino communities in California, bringing aid back to the roots where the band’s journey first began.
“Working with Dos Equis to build this movement has been so inspiring, and we’re excited to show our fans the next chapter of our partnership through these unique pieces that embody the unapologetic spirit of the ‘Ni Perdon, Ni Permiso’ campaign,” said JOP of Fuerza Regida. “Even more, being able to give back to an organization like MAOF through this campaign is extremely rewarding given the impact they have on our community.
