As cannabis legalization swept across the United States, a major shift occurred in the way the plant was bred. With increased demand from consumers, cultivators began producing more potent strains. While this was welcomed by some cannabis users, many others struggled to navigate the high levels of THC, often overdoing it with just one hit or small dose. While legalization made cannabis more accessible and reduced the stigma surrounding it, it also sparked a competition among producers to create the most potent products possible. This led to modern concentrates with THC levels reaching 80-90%, far beyond the 3-5% found in joints from the 1990s. This sudden increase in potency created a problem, especially for casual users who were not prepared for the intense experience.
Cody Michaels, founder of TooHi, recognized this issue and saw it firsthand among his friends and in daily life. More and more people were accidentally over-consuming and experiencing symptoms such as a racing heart, disorientation, paranoia, and nausea. Michaels had a simple but innovative idea: what if there was a natural supplement that could be taken when someone realized they were too high, helping them come back to a more manageable state? And so, TooHi was born.
The mission of TooHi is not to discourage cannabis use, but to give users control and peace of mind when things become too intense. Michaels and his team of wellness experts, pharmacologists, and herbal formulators got to work, conducting research and developing a product that could counteract the intensity of THC and work quickly. Their key priorities were to create a product with a fast onset, made from natural ingredients without THC, CBD, or pharmaceuticals, that would restore cognitive clarity and physical balance, and be portable and easy to use.
After months of formulation and testing, the TooHi team landed on a powerful blend of Olivetol, L-Theanine, caffeine, electrolytes, and minerals. Olivetol is a naturally occurring molecule that is believed to block THC from binding to CB1 receptors, effectively reducing the intensity of the high. L-Theanine and caffeine work together to lift fogginess and anxiety without causing jitteriness, restoring alertness in a calm and focused way. Electrolytes and minerals help to rehydrate and stabilize the body during recovery. This formula became the blueprint for TooHi – a THC-free, non-intoxicating reset button for when cannabis use becomes too intense.
The vision of TooHi is to provide a solution for the increasing potency of cannabis, which is here to stay. However, education has not kept up with this trend, and TooHi aims to bridge that gap. With a hipster journalistic writing style, the TooHi team hopes to spread awareness and provide a natural solution for those who may find themselves saying, “I’m Too High.
