Simone Bellotti Unveils First Endeavor at Jil Sander with Music Video “WANDERLUST”
Simone Bellotti, the new Creative Director of Jil Sander, is making waves ahead of his debut at Milan Fashion Week this September. But before he showcases his first collection for the fashion house, Bellotti has something else to share – a music video.
Titled “WANDERLUST,” the video premiered on Instagram this morning and features ethereal, electronic music by Bochum Welt, inspired by the “dual essence” of Jil Sander. Shot in Hamburg, Germany, the video tells a story of wanderlust in an everyday setting, exploring the contrast between different worlds.
In an interview with Vogue, Bellotti explained the inspiration behind the video and his vision for Jil Sander. He described the brand as having a “definite style” and a “soul,” with a long history of upholding a high reputation. Stay tuned for Bellotti’s official debut at Jil Sander and see how he will continue to elevate the brand’s legacy.
