see my ideas come to life.
Out with the Old, In with the New: Vans’ Premium Old Skool Gets a Modern Makeover
Vans has been a staple in the skate and surf community since the 1970s, and their Premium Old Skool silhouette has become a fan favorite. But now, it’s time for an update like no other. Through a collaboration with Vans’ own star athletes, Tania Cruz, Karina Rozunko, Efron Danzig, and Cocona Hiraki, the Premium Old Skool is getting a modern makeover as part of the New Future campaign and collection.
Championing Creativity: Vans’ New Future Campaign
The New Future campaign, shot by Grace Ahlbom, celebrates the collective creativity of a new generation of boundary-breaking athletes. Each of the four athletes brings their unique perspective to the Premium Old Skool silhouette, making it a must-have for skaters and surfers alike. The campaign showcases their passions outside of their respective sports, adding a personal touch to each design.
Unique Designs for Unique Athletes
Cocona Hiraki, a skateboarder and bracelet-maker, designed her pair with a removable friendship bracelet and Japanese-inspired charms. Efron Danzig, a pro-skateboarder, poet, model, and artist, added a touch of haute couture to her version with a heeled cupsole, sleek silver hardware, and corset-inspired lacing. Tania Cruz, an Argentina native and skateboarder, created a bold black rub-away leather design that reveals a rich red underneath. And Karina Rozunko, a surfer and jewelry-maker, incorporated custom metal hardware into her throwback-inspired design.
Identity on and off the Board
Each silhouette speaks to the athlete’s identity both on and off the board. In a conversation with Hypebeast, the four athletes discuss their career trajectories and the inspiration behind their designs. For Rozunko, the Old Skool represents balance and her love for designing jewelry. For Cruz, it was a dream come true to design her own silhouette. And for all four athletes, it was an amazing experience to see their ideas come to life.
Join the New Future Movement
The New Future campaign and collection from Vans is a celebration of individuality and creativity. With each athlete’s unique take on the Premium Old Skool silhouette, there’s a design for everyone. So whether you’re hitting the skatepark or the waves, make a statement with these one-of-a-kind shoes.
