Oakley Celebrates 50 Years of Disruptive Innovation with Ellipse 50th Anniversary Release
Renowned eyewear brand Oakley is marking its 50th year in style with the launch of its exclusive Ellipse 50th Anniversary edition. This special iteration pays tribute to the brand’s history of pushing boundaries and honoring the visionaries who have shaped Oakley’s culture and community over the past five decades.
“The Oakley Ellipse 50th Anniversary celebrates 50 years of Oakley innovation by incorporating our most iconic branding element into the design,” said Nick Garfias, Vice President of Design at Oakley. “Not only does it pay homage to our past, but it also represents our future. Oakley designs are all about progress and advancement, but our DNA will always remain the same. We want our products to be unmistakably Oakley, and the Ellipse 50th Anniversary is the perfect embodiment of that.”
The Oakley Ellipse 50th Anniversary is a bold statement that brings together the past, present, and future. Its silhouette is shaped like the iconic Oakley logo and combines elements from three different design eras. The curved lines pay tribute to the bold aesthetic of the ’90s, while the progressive stem jog is inspired by the popular Radar EV model. The futuristic lens shape is crafted using PhysioMorphic™ Geometry, creating a truly unique artifact.
The Ellipse 50th Anniversary is finished in a striking Midas Fleck colorway, with a black lucid treatment and gold accents. It also features Prizm™ 24K lenses, providing enhanced color and contrast for a truly immersive visual experience.
This limited edition release will be available starting in July at Oakley.com, Oakley stores, and select partners worldwide. Don’t miss your chance to own a piece of Oakley’s history and join in the celebration of 50 years of innovation and style.
