Nike and Dover Street Market Team Up for the Latest Nike x DSM Air Superfly Drop
Nike and Dover Street Market have been collaborating for years, and their latest release is set to make waves in the sneaker world. The Nike x DSM Air Superfly is dropping in three bold colorways – Hyper Black, Summit White, and Smoke Grey – on July 10, both online and in-store at DSM. And with a price tag of £90 GBP / $100 USD, these kicks are a must-have for any sneakerhead.
The Perfect Canvas for DSM’s Minimalist Aesthetic
Earlier this year, Nike reissued the Air Superfly to celebrate its 25th anniversary. Now, the brand has teamed up with DSM to put a fresh spin on the iconic sneaker. With its low profile and sleek silhouette, the Air Superfly is the perfect canvas for DSM’s signature minimalist aesthetic.
Rooted in Running, Redesigned for Style
The Nike x DSM Air Superfly stays true to the original model’s roots in running, featuring all-over perforations on its leather upper. But DSM’s influence is evident in the suede accents, adding a touch of sartorial flair to the design. The tongue also features a Hut Logo and Swoosh lock-up designed by DSM’s founder Rei Kawakubo.
Futuristic Installations to Match the Sneaker’s Design
Known for its innovative in-store installations, Dover Street Market has once again commissioned Zak Group to create bespoke displays for its New York, London, and Los Angeles locations. These installations mirror the futuristic, sports-inspired design of the Nike x DSM Air Superfly, presenting the sneaker as an “artefact of victory” at the intersection of performance and fantasy.
Get Your Hands on the Nike x DSM Air Superfly
Mark your calendars for July 10, when all three colorways of the Nike x DSM Air Superfly will be available at Dover Street Market locations worldwide and on the DSM e-shops. Don’t miss your chance to snag these stylish and sporty kicks for £90 GBP / $100 USD.
