MARKET x Warby Parker: The Ultimate Eyewear Collaboration
The eyewear game just got a whole lot cooler with the latest collaboration between MARKET and Warby Parker. The two powerhouses have joined forces to release the ultimate eyewear collection, featuring the sleek and stylish “Cherman” frames.
Inspired by the game of chess, these frames come in two bold colorways – jet black and checkerboard brown. But that’s not all, the campaign is fronted by none other than Wu-Tang rapper RZA, adding a touch of streetwear flair to the mix.
In the midst of all the recent eyewear buzz, with big names like Oakley and Gentle Monster making headlines, Warby Parker has solidified its spot as a major player in the industry. And with the help of MARKET’s design expertise, these frames are sure to be a hit.
To celebrate the release, MARKET and RZA met up in New York City for a game of chess and a chat about the collaboration. But the real question on everyone’s mind is, is eyewear the next big thing in fashion? With the likes of Travis Scott, A$AP Rocky, and even Google investing in the industry, it certainly seems like it. But only time will tell.
In the meantime, check out the MARKET x Warby Parker frames in the lookbook above and snag a pair for yourself at MARKET’s official webstore. Trust us, you don’t want to miss out on this must-have collaboration.