Hyperoom Takes Over Paris Fashion Week for SS26
Last season, Hyperoom made its debut at Paris Fashion Week and now it’s back for the Spring/Summer 2026 season. From June 26 to June 30, the exclusive showroom, furnished with sleek and modular pieces from USM, was the place to be for top global labels to showcase their latest collections.
But before the private showroom opened its doors to buyers, it hosted a special Friends & Family day on June 26. Over 500 attendees flocked to the event, eager to get a first look at exclusive drops like reworked Hypebeast Label hats and hoodies by KOZABURO, and participate in raffles from BOY London and SSSTUFFF. The atmosphere was buzzing with drinks, music, and unique offerings from established Hyperoom brands like THUG CLUB, Piet from Brazil, Mass-Produced articles (MPa), Liberal Youth Ministry, and more.
From June 27 to June 30, the private showroom welcomed over 150 buyers, including big names like Project G/R, P. Andrade, TAEGLOBAL, Alpinestars RSRV, and Hypegolf x POST ARCHIVE FACTION (PAF). In total, 15 brands showcased their work, including the highly anticipated eponymous Hypebeast label. But one of the biggest highlights of the event was the exclusive collaboration between Salomon and Hypebeast, “Road to the Future.” This project brought together four emerging Chinese designers to create unique XT-Whisper remake pieces, showcasing the cutting-edge of Chinese creativity and their distinct visions for the future of fashion.
If you missed out on the action, don’t worry. Hyperoom’s SS26 PFW showroom was a huge success and you can catch a glimpse of it all on their Instagram page. Stay tuned for more updates and exciting events from Hyperoom.
