Brazilian Label P_Andrade Makes History with First Runway Show at Paris Fashion Week
The fashion world is abuzz with excitement as Brazilian label P_Andrade prepares to make its debut at Paris Fashion Week on June 29. Titled “The Tree is Your Spine,” the highly anticipated collection explores Brazil’s rich cultural and spiritual tapestry, showcasing the country’s unique blend of traditional knowledge, cutting-edge technology, and profound artistic expression.
Under the creative direction of designers Pedro Andrade and Paula Kim, P_Andrade is set to make a significant mark on the global fashion landscape. And they’re not just making a splash – they’re making history. P_Andrade will be the first Brazilian house to join the official Paris Fashion Week calendar, solidifying their place as a major player in the industry.
Collaborating with Pernambuco-born artist Samuel de Saboia, the collection delves into the cycles of life and regeneration, from microscopic organisms to spiritual entities. It’s a powerful statement on the transformative power of fashion, and a testament to P_Andrade’s commitment to pushing boundaries and breaking barriers.
But getting to this point hasn’t been easy. The Fédération de la Haute Couture et de la Mode, the governing body of Paris Fashion Week, thoroughly vets brands before allowing them to join the official calendar. And P_Andrade has passed with flying colors, thanks to their well-rounded operation and dedication to sustainability and technological solutions.
With a team of over 30 people in Brazil handling product development, atelier operations, and marketing, P_Andrade has built a strong foundation for success. And to navigate the complexities of an international show, they’ve also established a strong support system in Paris, partnering with a production company, showroom, and PR agency.
For P_Andrade, being the first Brazilian brand to showcase at Paris Fashion Week is a huge honor and responsibility. It’s a chance to not only showcase their own talents, but also to open doors for future Brazilian talent. As Andrade puts it, “It’s a moment to bring partners and people closer, so they can understand how they, too, might follow a path to get there.”
Don’t miss P_Andrade’s groundbreaking SS26 collection at Paris Fashion Week on June 29. It’s sure to be a showstopper that will leave a lasting impression on the fashion world.
