Dover Street Market Takes Paris Men’s Fashion Week by Storm with Launch of Private-Label Line
The fashion world is buzzing with excitement as Dover Street Market, the iconic retail concept by Rei Kawakubo and Adrian Joffe, announces the launch of its very own private-label line during Paris Men’s Fashion Week. And who better to helm this new venture than Kei Ninomiya, the mastermind behind Noir and a close member of the Comme des Garçons family.
Introducing Kei Ninomiya’s DSM Collection: Everyday Staples with a Subtle Twist
Ninomiya’s DSM collection will feature a range of easy-to-wear staples, a departure from his usual avant-garde style. The collection will debut at the Dover Street Market Paris showroom from June 28 to July 1, showcasing pieces that suggest a shared visual identity and a subtle, symbolic touch. According to Ninomiya, his first concept for DSM is “unnamed team wear,” with a focus on everyday garments, jersey pieces, and familiar silhouettes.
More Creators to Join the DSM Brand Umbrella
But this is just the beginning. Joffe revealed to WWD that Ninomiya’s inclusion is not a one-time collaboration, but rather a long-term partnership. In fact, the plan is to add other creators under the DSM brand umbrella, each with their own unique ideas and concepts. And with Ninomiya leading the way, the possibilities are endless.
Mark Your Calendars: The Debut DSM Collection by Kei Ninomiya
Fashion enthusiasts, mark your calendars for June 28 to July 1, as Dover Street Market will be showcasing Ninomiya’s debut DSM collection at their Paris showroom. This will be a must-see event, as the collection will be displayed alongside the retailer’s luxury and streetwear assortment for spring 2026. And according to Joffe, this is just the beginning, with the next DSM collection set to follow in 2026.
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