Copenhagen’s Pas Normal Studios and Canada’s JJJJound Team Up for a Stylish Cycling Collaboration
Get ready, cycling enthusiasts! On June 19, two of the most innovative and stylish brands in the industry, Pas Normal Studios and JJJJound, are launching their first-ever collaboration. This highly anticipated collection features a range of aerodynamic and comfortable cycling gear, all with a minimalist design that will make you stand out on the road.
The centerpiece of the collection is a co-branded jersey that showcases a sublimation print of Claude Monet’s famous Impressionist landscape. This stunning artwork pays homage to the traditional roots of cycling while also providing a striking contrast to the modern urban environments where cyclists often train and ride.
According to Karl-Oskar Olsen, creative director and co-founder of Pas Normal Studios, the collaboration with JJJJound was a natural fit. “What Justin and the team at JJJJound have built is truly impressive, and we’ve always respected how they navigate collabs with such precision and restraint. Their minimalist approach speaks volumes,” he stated. The Monet painting and its strong heritage feel immediately caught Olsen’s attention and inspired the collection’s overall aesthetic.
The collection’s branding strikes the perfect balance between expressive visuals and minimalist design, resulting in a cohesive line that caters to the discerning rider. Along with the co-branded jersey, the collection includes black Mechanism Bibs for both men and women, a white mesh Base Layer, performance-oriented Socks, and a matching Bidon.
The Pas Normal Studios x JJJJound collection will be available globally on June 19 at 8 a.m. ET on both pasnormalstudios.com and jjjjound.com. Don’t miss your chance to snag these stylish and functional pieces for your next ride!
