Adidas’ Adizero EVO SL Takes on the Streets of Paris in New Campaign on Zalando
As one of the most coveted sneakers for this year’s marathons, the Adizero EVO SL is now making waves in a new adidas campaign on Zalando. The campaign showcases the shoe’s performance and style in various settings beyond the racetrack, set against the bustling cityscape of Paris. With locals on the move, the visuals capture the shoe’s versatility as it seamlessly adapts to the fast-paced lifestyle of the city.
The campaign features a mix of static and dynamic shots, with the accompanying lookbook showcasing the shoe’s cutting-edge technology, particularly the Lighstrike Pro Foam. The contrast between the two communities is highlighted through editorial styling, with the hero duo dressed in athleisurewear while runners are seen in lightweight T-shirts and shorts. Despite their different styles and speeds, the Adizero EVO SL effortlessly transitions between their worlds.
To celebrate the launch of the campaign, adidas and Zalando will be hosting an event at Vollgutlager Berlin on June 26. The event will explore the relationship between speed, light, and motion through DJ sets, futuristic exhibits, and interactive installations. Stay tuned to the brand’s channels for more information on the event. And if you want to get your hands on the Adizero EVO SL, you can shop it now on Zalando’s website.
