JD Sports Adds Salomon XT-6 to Footwear Lineup, Launches “From the Mountain, to the Street” Campaign
This season, JD Sports is stepping up its game with the addition of the highly coveted Salomon XT-6 to its already impressive footwear roster. And to celebrate the launch, the retailer has teamed up with the outdoor label for its debut campaign, aptly titled “From the Mountain, to the Street.”
The Ultimate Sneaker for Athletes, Explorers, and Outdoor Enthusiasts
Originally designed for ultra-distance races, the XT-6 has gained a new following in recent years as more and more consumers prioritize comfort when it comes to their footwear choices. With its durable overlays, cushioned midsole, extra gripped outsole, and signature Salomon Quicklace™ lacing system, this sneaker is perfect for any trail-to-city adventure.
East London’s Own Joe James Fronts the Campaign
To showcase the versatility of the XT-6, JD Sports has enlisted East London native and Salomon Sportstyle ambassador Joe James to be the face of the campaign. With his authentic relationship with fashion and the outdoors, Joe James perfectly embodies the sneaker’s roots and its current crossover into the lifestyle realm.
Available Now at JD Sports
The Salomon XT-6 is now available for purchase at JD Sports for £165 GBP (approximately $220 USD). The retailer’s website also features a variety of other summer styles to explore. Don’t miss out on this must-have sneaker for your next outdoor adventure or city stroll.
