Above The Clouds Touches Down in Melbourne with New Flagship Store
Above The Clouds, the luxury-streetwear hybrid brand, has officially landed in Melbourne with the opening of its first flagship store outside of Sydney. Located at the bustling intersection of 80 Collins Street, the two-level store was designed in collaboration with local studio Pattern and features a unique focus on creative reuse of existing materials.
A Store That Defies Traditional Retail Rules
Rather than tearing down and rebuilding, the team behind Above The Clouds chose to work with the site’s existing materials, resulting in a store that feels intentional and lived-in. The space boasts a layered, tactile environment where raw textures meet refined finishes and nothing goes to waste.
A Fusion of Art, Community, and Fashion
The Melbourne flagship store is a true reflection of Above The Clouds’ identity, blending elements of a gallery, a community hub, and a curated fashion destination. The fitout features rough OSB textures paired with plush, moss-toned carpets, and pastel-hued displays that add pops of brightness to the neutral palette. The lighting design is also a standout feature, with a sculptural, color-changing footwear wall that serves as the store’s glowing centerpiece.
Evolution of the Brand
As Above The Clouds continues to carve out its own category between luxury and streetwear, the Melbourne flagship store represents not just growth, but evolution. With its unique design and unconventional approach to retail, the store is a must-visit destination for fashion-forward individuals.
Visit Above The Clouds in Melbourne
The new flagship store is located at Shop T0.07/80 Collins St, Melbourne VIC 3000. Step inside and experience the fusion of creativity, community, and fashion that Above The Clouds has to offer.
