Gentle Monster and Bratz Team Up for Nostalgic Eyewear Collaboration
Gentle Monster and Bratz have joined forces to create a bold and unique eyewear collection, the Pocket Collection. This collaboration features 21 one-of-a-kind designs, including a special Bratz doll, that embody both brands’ values of self-expression and fashion-forward perspectives.
The campaign, starring Karina of Aespa, brings together the humanoid Bratz dolls and the eyewear collection in a visually stunning way. To celebrate the launch, exclusive pop-up spaces will be available in Los Angeles, Seoul, Shanghai, and Bangkok, offering immersive and surreal experiences with larger-than-life Bratz doll objects. These spaces will also feature delicious treats from Nudake’s Microissants and Maru Coffee’s Creamtop.
Each pair of sunglasses in the collection has received a Bratz makeover, adding a Y2K spin to Gentle Monster’s signature styles. The range includes foldable silhouettes that open up to full-sized frames, as well as classic cat-eye sunglasses and minimal optical frames with a futuristic and playful touch.
Don’t miss out on this exciting collaboration! The collection will be available online on May 29 at 10 p.m. EST. Check out the teaser video on Instagram for a sneak peek at the collection.
