Unveiled last year and propelled through an exclusive collaboration with BMX icon Nigel Sylvester, the Air Jordan 4RM has taken the sneaker world by storm. This versatile sneaker, designed for fast-paced, cultural movements and engineered for maximum durability, has ushered in a new era for Jordan Brand. And if you’re from a major city, you know that bike life runs deep in the community. From Philadelphia to Paris, BMXs to motorbikes, crews around the world are united by their passion for adrenaline-inducing street stunts.
To celebrate the impact and unwavering street roots of the Air Jordan 4RM, Foot Locker Europe has joined forces with Jordan Brand to release an exclusive “Royal Blue” colorway through their “Fast Lane” campaign. The sneaker, built for everyday wear, is captured in its natural element in the streets of Paris, showcasing the fearless energy of the bike community as they perform nail-biting stunts and take over the city’s bustling streets.
Inspired by the iconic Air Jordan 4, the 4RM’s low-profile silhouette and color-block hues bring a fresh new look to the classic sneaker. This exclusive “Royal Blue” release features a mix of mesh, leather, and premium suede overlays, with the signature black toe box and flexible cage that wraps around the shoe. Drawing from the iconic “Motorsports” colorway, the “Royal Blue” hues cover the wing, eyestay, and heel, adding a pop of color to the sleek design.
Be sure to check out the “Fast Lane” campaign visuals above and get your hands on the Air Jordan 4RM “Royal Blue” exclusively on the Foot Locker Europe website. With its nod to the talented grassroots bike crews and its stylish design, this sneaker is a must-have for any sneakerhead or BMX enthusiast.
