Loewe and On Reunite for Spring/Summer 2025 Collection
Loewe and On have joined forces once again for a highly-anticipated Spring/Summer 2025 collection. The collaboration features an expanded ready-to-wear line and the debut of the Cloudventure Loewe 2 shoe, a revamped version of their previous footwear collaboration.
The Cloudventure Loewe 2: A Fusion of Style and Performance
The Cloudventure Loewe 2 boasts a semi-translucent mesh upper adorned with the iconic Loewe Anagram. The shoe also incorporates On’s signature Cloudtec® technology and Helion™ super foam for maximum comfort and performance. The outsole is made with Missiongrip™ rubber, making it suitable for all types of terrain. The shoe comes in a variety of colorways, including a vibrant grass green and a bold mix of blue, red, and white.
Ready-to-Wear Line: A Perfect Blend of Function and Fashion
In addition to the Cloudventure Loewe 2, the collection also includes a range of technical co-branded outerwear and lifestyle pieces. From ripstop shell ultra jackets to active jersey T-shirts, shorts, caps, and socks, the line offers a perfect blend of function and fashion.
Eclectic Campaign Shot by George Eyres
The campaign for the collection was shot by renowned photographer George Eyres and features an eclectic cast of models, including nunchuck artist Mana Kimura-Anderson, rock climber Matthew Bell, dancer Marie-Louise Hertog, and tricker Daisuke Takahashi. The stunning images were captured against the picturesque backdrop of Les Costes Males, north of Barcelona.
Get Your Hands on the Collection
The Loewe x On Spring/Summer 2025 collection will be available online and at CASA LOEWE Madrid on May 14, with a global release in stores on May 15. Don’t miss your chance to snag these stylish and high-performance pieces. Check out the gallery above for a sneak peek at the collection.
